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Learning to choose the right end is just as important as learning to choose the right means. Too often when we get an idea, we jump the gun and dive straight into the how. How should we do it? How long should we do it for? How many people will it take? How much money are we willing to invest?

The danger with this thinking, or lack of thinking, is we don’t recognise when we’ve reached the finish line. Or worse, when we’ve overshot the line and taken things too far.

It’s hard to see clearly when we’re in the midst of it. The sprinter doesn’t think about what it means to win gold. She thinks about which parts of her body she can work harder to spike her speed. The machinist doesn’t think about who will drive the car they are building and where they will go. He thinks about which tools are showing signs of ware and which stock is running low.

Like a dog chasing a car, we become so focused on reaching the prize that we have no idea what to do when we actually reach the thing. And because we aren’t sure, we’re afraid of actually getting ahold of it. Each time we get close, we hold ourselves back. We pace ourself, nip at blank space, and throw out a bark here and there, but we’re lost.

Before getting started. Picture what it’s like to possess what you’re chasing. What does it look like? What does it feel like? Is it even worth pursuing?