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The Novel Gets a Title

Update: The novel's title has changed from the below. Unfortunately, to protect it, I'm keeping it to myself until publishing. Hi all, An update. After almost two years I’m midway through the third draft of the novel. It’s been testing to say the least. One friend...

An Update on the Novel

Hi all, It's been a while since I touched base, so I thought I'd reach out and share a little about the novel I've been writing. I don't want to give too much away because most parts of the book are subject to change. Still, I thought I'd share the general plot and a...

A Return to Fiction

There is a change coming to ROTA. Over the past few months I've been documenting my journey to overcome self-criticism. It's been intensive but successful. I now find myself in a strange position. I want to continue my exploration of identity and compassion, but I...

How I Found Myself: Beyond My Mind

This week I had an awakening. I have never before felt such a clear understanding of the self. It started on Saturday. I was sitting outside with a group of friends. We were talking about the journey of self-discovery many of us are actively undertaking at the moment....

How Compassion Led Me to Stop Eating Animals

This week I was sent a video where evolutionary biologist and atheist Richard Dawkins, a big hero of mine, interviewed Peter Singer, an Australian moral rights activist often described as the most influential living philosopher. Singer wrote a book called Animal...

The Quiet Mind

German philosopher, Hans Margolius, once said, "Only in quiet waters do things mirror themselves undistorted. Only in a quiet mind is adequate perception of the world". It means you need to calm your mind before asking your questions. 20mins is usually how long it...

What’s the Worst Case Scenario

If it was to go as bad as you imagine, how bad would it really be? Do you see yourself getting back on your feet? Do you see yourself learning a valuable lesson? Do you see yourself becoming stronger because of it? Maybe this is just the change you need.

A Person’s Worth

Jean de La Bruyère, a 17th century French philosopher and moralist, once said a person’s worth in this world is estimated according to the value they put on themselves.  

3 Ways To Shift Your Emotions Like Tony Robbins

To change your mood quickly. You need to be able to shift your emotions quickly. But how do you shift emotions? Well, according to Tony Robbins in his book, Awaken the Giant Within, there are three ways you can change your state of mind in the moment. 1) Physiology:...

Emotional Intelligence: Why is it Important?

What is emotional intelligence? Emotional intelligence is our ability to identify and manage our emotions, and the emotions of others. This helps us to empathise with others, communicate more effectively, and better manage personal stress. What are the benefits of...

3 Good Reasons to Enjoy an Average Day

Life's a silly game. Most of the time we feel we are pursuing a day we can call amazing. When what we're really trying to do is avoid a bad day. The difference is that when our goal is to have an amazing day. Anything less than amazing is considered a failure. Whereas...

How to Feel Complete

If only we could grab hold of all our dreams and wealth and fame. Because then we would see that this is not where we’ll find our sense of completion. We already have everything we need, and everything we’ll ever search for. Science has proven this by proving we are...

The Power of Storytelling: What Stories Do to Our Brains

We all remember a good story. It’s what makes storytelling one of the most powerful ways to lead and motivate people. Stories allow us to make sense of an increasingly complicated world by providing meaning to otherwise random acts. We create this meaning through what...

How to Overcome the Status Trap

A friend recently told me that my group of friends, particularly the males, competed against one another too often. For her it had come to a point of exhaustion. She was tired of watching each of us push ourselves for no better reason than to run ahead of the others....

A Moment of Gratitude

This week I have nothing new to say, so I thought I'd say, thank you. Thank you for my doubts. It's where I my questions. Thank you for my anger. It's where I get my passion. Thank you for my fear. It's where I get my love. Thank you for my struggles. It's where I get...

Why Art Should Be Discovered, Not Manufactured

We all struggle to be creative on demand. This is why if we want to come up with a great idea we can’t tell ourselves to come up with a great idea. We must instead go for a walk, or read a book, or join a conversation. All we can do is clear space in our calendar for...

How to Live a Happy Life, Without Free Will

In the 1960s, German scientists conducted experiments on the human brain’s reaction time. The studies showed that our brain makes decisions before we’re actually aware of them. On average the brain’s “readiness potential” starts about 0.35 seconds prior to us being...

Why I Asked My Dog for Advice (and What She Said)

In each of us there is a longing to be the hero of a great quest. We long to fight the battles our favourite characters fight. We long to hold their confidence and their cool. We long to leave behind a legacy that others will forever tell through folktales. This is...

How to Use Deception to Gain Power

It was Napoleon Bonaparte who said, place your iron hand inside a velvet glove. This is the same Napoleon who fought over 60 battles and lost seven. Napoleon recognised that while powerlessness makes us a target, so too does power. In his eyes, sustained power...

How Anxiety Starts and Ends

Anxiety is the discomfort we feel when we are uncertain of an outcome. And majority of our waking life we are uncertain of the outcome. We can have a guess how something will result, but nothing is guaranteed. It's this unsettledness that triggers our anxiety....

Nature vs Nurture: Are We Born Equal?

We all start out believing we are invincible. We believe we are smart, valuable, rare. It is this naivety that provides us with the energy to begin. Then we start and action tells us otherwise. Meeting challenge after challenge, our confidence soon ruptures. And our...

How Fiction Evolved Mankind

The Bible was written to unite man under common law. So too was the Koran and many other religious texts. The goal was to hold land, wealth and status, not in the name of a patriarch who could falter or fall, but in the name of God. Rulers built exorbitant churches...

Why Rise of the Artist Has Changed Direction

The purpose of Rise of the Artist has once again changed. In the past, I've used ROTA to comment on mankind's increasing need for creative people. Today, I consider ROTA to be more of a collection of insights — a library of thoughts from those creatives who have, and...

Artificial Intelligence: The Singularity

A superintelligence will soon be unleashed on the world. Artificial intelligence is already being used to create next level AI, which will go on to create next level AI. Soon this intelligence explosion will surpass mans intellectual capacity. With a pushstart from...

Monkey Theory

The monkey doesn’t listen and stand corrected. He burns the evidence and fistfights. He doesn’t distribute and share. He blackmails and bombs. He doesn't pay attention to fact. He ignores. He ignores the stars in the sky, and the cells in his body. He ignores the...

Are You Encountering Struggle, Boredom or Bliss?

There are arguably three states to existence – struggle, boredom and bliss. At any one time, we are experiencing one of these states. Struggle is every moment we spend looking for bliss. The height is triumph. The depth is hatred. Boredom is every moment we spend...

Who Is Your Mirror?

There are times when we lose perspective. We struggle to see up from down, and left from right. We find ourselves clouded in self-doubt and powerless to help ourselves, not because we no longer have the desire, but because we can no longer trust our emotions. This is...

The Watchers, The Wonderers & The Makers

There are three people in this world. Those who make things happen. Those who watch things happen. And those who wonder what happened. The challenges for those who watch and those who wonder are fairly obvious, but for those who make things happen, the challenges are...

Elephant Artists & Termite Artists

We don't need to be an Elephant Artist to make great change. In fact, it is the opposite. Elephant Artists are overstuffed with common plays. They prefer to reinstate the past than challenge the future. They stagnate art through repeating what works and neglecting...

Why Trust Your Instinct

Quantum entanglement is a phenomenon that occurs when two particles continue to interact even after being separated from one another by infinite distance. It appears highly unlikely that the particles are pre-programmed to know what the other will do. And, considering...

The 6 Principles to Influence

Influencing others isn’t luck. It's science. In his book, Influence: The Psychology of Persuasion, Dr. Cialdini outlined 6 principles to follow in order to effectively influence others. For more than three decades, marketers, UX testers and entrepreneurs have used the...

Generation Z’s Weakness

Generation Z is the generation born after the Millennials. They are digital natives – growing up in a world where their options are limitless. The internet has played an enormous part in the accelerated education of this tech generation. They have learned to process...

The Self-Esteem Movement

If you’re a millennial. That is you were born between 1980 and 2000. You’re part of the self-esteem movement. You were told by your parents that you were special. That you were different. That no matter what you did, you'd be okay. I know because I was there. We were...

Guns For Hire

One day, we’ll all be freelancers. Guns for hire. Each day we’ll wake up, logon and choose the work we want to do. Our performance will determine which tasks are offered to us and how much we are paid. Ordinary tasks will be handled by machinery and artificial...

100 Blog Posts: What I’ve Learned

This is my 100th blog post. It's been a wild ride finding the words, agonising over sentences and publishing weekly. When I read my early posts I cringe, so I must be doing something right. And whilst I recognise that this is just the beginning, I thought...

Finding a Problem to Solve

People pay for solutions. The better the solution, the more we are prepared to pay. This is the basis of all business. The tricky thing is finding the right problem to solve. Google how to come up with a winning business idea and you’ll find countless tips like: mix...

The Right Way to Be Wrong

We live in a culture of correctness. Get the right answers, they tell us in school. Do the right thing, they tell us at home. Get right to it, they tell us at work. We are told, at all costs be right, and in a lot of ways they are correct. Being right...

Are You Addicted to Losing?

We have all experienced some form of injustice. What separates us is how we choose to play the cards we are dealt. Some choose to embrace the give-take nature of the game. They are prepared to fail early and fail often in order to make progress. Others learn...

Building ‘Wabi Sabi’ Into Your Work

Wabi Sabi is a Japanese reference to something that is somewhat imperfect, impermanent and incomplete. It is the result of taking something perfect and messing it up a little in a way only we know how. This doesn’t mean it is always done intentionally. Most often it...

Dealing With An ‘Always Busy’ Addiction

We are all becoming familiar with the creative entrepreneur. They are a new breed of artist who has switched their focus from pleasing the critic to pleasing the customer. In turn they have come to accept that as much as they are an artist, they are a marketer, a...

Applying Chess Strategy to Life

All good chess players have one thing in common. They use the strengths of all pieces to outsmart their opponents. Pawn: Advance early Knight: Know the angles Bishop: Travel great distances Castle: Focus on the end game Queen: Make bold moves King: Unlock others The...

Reducing Our Need for Reassurance

Less than a decade ago we needed validation to get where we needed to go. Schools validated us for college, which validated us entry level jobs, which validated us for higher level jobs. The same was true for art. In most cases, one book deal, or record deal, or...

Stealing Art to Make Art

We've heard it before. There's no such thing as a new idea. Fortunately, this has very little to do with whether we should pursue the ideas we're passionate about. A good artist recognises that anyone doing anything of value is stealing their ideas from somewhere...

An Employee’s Perspective on Employee Entitlement

The most challenging thing about building something for someone else is the sense of entitlement that grows with every brick we add. This sense of entitlement is a boss' worst nightmare. Partially because it rarely leads to a good outcome and partially because it is...

The Art of Door Sales

The beauty of door sales is the sprint. It’s not about the day or the week or the year - it’s about the distance between the curb and the door. Expertise has little correlation to experience - we’re only as good as our last day. And there is no place for negativity -...

Change and Change Often

We spend majority of our life observing and evaluating to prolong our existence. If something rewards us, we repeat it. If something penalises us, we avoid it. It’s why most of us don't look to change until we’re down on luck or burnt out. This is not to say, there’s...

Depending On Ourselves for the Good of the Tribe

There is desperateness in the farmer’s voice when he says, we need some rain. In his vulnerable state, he looks to bring the tribe together. He doesn’t say, I need rain. He says, we need rain. It's animal instinct. When we fear losing what we have, we turn to the...

Greenlight Yourself

We obey traffic signals well aware that it's a system, not a man, calling the shots. A system built on a series of computerised push and pulls. It's our responsibility to make our presence known by putting pressure on the pad, but that's all. When it's our turn to go,...

Are You a Form Collector?

To look good, we often trade in effectiveness for showiness. Take the martial artist who trains for years, but struggles to hold their own in the ring. In most cases they are form collectors. They have learnt a series of fancy kicks and twirls, but nothing has been...

No Idea is a Bad Idea

We can make bad choices and have bad timing, but there is no such thing as a bad idea. Sure, we can have a slew of ideas that are off topic and unsuitable for the outcome. We may even consider them not very good. That doesn't make them bad. Ideas come in all...

The Difference Between Dreams & Goals

Dreams are hopes. When we dream, we picture what we want and we hope for the outcome. We put our faith in the universe and we cross our fingers. In a lot of ways, we become beggers. We look to others for provisions and when they fail to deliver, we simply accept the...

The Danger of Microwave Experts

One downside to the connection economy is the microwave experts it brings with it. They drag their plough for a mile long, but barely dig an inch deep, feeding from sites like Vice, Buzzfeed and Lifehacker. The result is we're left with a horde of half-baked...

Staccatos and Legatos

In Italian, Legato refers to being 'tied-together'. In music it signifies notes being played or sung in a smooth and connected sequence. The player transitions from note to note with no intervening silence. Think Beach Boys harmonies. Staccato is the opposite. It...

Clarity: The Undercurrent of Progress

A lack of clarity is what makes a poor salesman, poor. It’s what makes a failing business, fail. It’s what makes a novice artist, novice. Clarity is the undercurrent of progress. When we are clear about who we are, who we want to serve, and how we want to serve them,...

The Rise of the Artist

There has never been a better time to be an artist. To be somebody who thinks in new ways and designs new things. With the passing of the industrial economy we are left with the share-economy. An economy built on connection and fed by sharing. Think Netflix, Spotify,...

Are Your Nerves Getting the Better of You?

We all feel anxiety. It comes from a feeling of inadequacy, which we get when we compare our results to the results of others. Whether it be our creations, grades, job titles, bank balances. The problem is we compare our results to the results of people who have...

Are You Neglecting the Obvious?

What seems obvious to you might not be obvious to someone else. It might seem obvious locating the bathroom in your house or knowing which way to drive to work. It might even seem obvious knowing which colours are complentary. Or what the notes on a guitar are. Or...

Are You Haggling With the Cobbler?

The cobbler has a skill we don't have. He has spent years refining his craft and building speed. Just because he makes it look easy, doesn't mean it is. Consumer culture dictates that we buy a lot at cheap. The cobbler gives us the opportunity to flip the model on its...

Are You Barking Up the Wrong Tree?

Learning to choose the right end is just as important as learning to choose the right means. Too often when we get an idea, we jump the gun and dive straight into the how. How should we do it? How long should we do it for? How many people will it take? How much money...

Are You Racing to the Bottom?

We all like our products the same. We like them quality, cheap and fast. What we often choose to ignore is that you can have two elements in play at the same time, but never three. If you want it quality and fast, expect to pay a lot. If you want it quality and cheap,...

How You Know You’ve Turned Pro

The professional knows that there is no easy way to produce good art. That there is no royal road or hack. He is prepared to tackle the project that will make him stretch. And he's prepared to be a beginner, over and over. He plays full time and he plays for keeps. He...

Is Your Local Maximum Hindering Your Growth?

In 1954, Roger Bannister ran a mile in under four minutes. Until then it was thought that the human body was incapable of achieving such a feat. That same year, Australian John Landy also broke the four-minute barrier. The following year, three others made it. A year...

The Danger of Pursuing Credit

Credit is a crutch. Something we too often look to lean on when we try and make ground. Blinded by the need for acknowledgment and obsessed with being seen, most of us hobble through life at half pace. What's easy to forget is that respect isn't issued on the basis of...

The Human Obsession With Completion

The beauty of art is the process. It doesn't always feel perfect creating for the sake of creating but it helps to realise that no work is wasted work. If you can't recognise the value of the final piece at least recognise the value of the process. As Alan Watts said,...

The Power of Playfulness

Last night my girlfriend asked, why are you so afraid of being happy? I found the question remarkably poignant. It was something I could easily imagine myself asking somebody else who had very little to complain about, but to be on the receiving end was confronting to...

The 4 Stages of Learning

1. Unconsciously Incompetent. We learn something for the first time and compare it to something we know well. We speak confidently on the subject despite our points being shallow and speculative. 2. Consciously Incompetent. We learn enough to know just how little we...

Are You Playing the Victim?

Many artists become victims of their own egos. They become so fixated on what they're getting out of the work that they forget that they're playing a team game. This ego most often manifests itself by playing the victim. Playing the victim doesn't just mean seeking...

NASA’s Challenger Shuttle Gamble

NASA's Challenger Shuttle Gamble In 1986, NASA’s Challenger Space Shuttle fell into a deadly tailspin 73 seconds into flight. The rocket hurtled into the ocean, killing everyone onboard. The disaster was caused by the disintegration of one of the O-ring seals on the...

Film Quotes

"There are no two words in the English language more harmful than good job" (Whiplash)   "A man becomes a critic when he cannot be an artist like a man becomes an informant when he cannot be a soldier" (Birdman)

5 Characteristics of Grit

Grit is a quality shared by those who stand in the face of resistance and continue standing long after most have gone. The scientist who devotes their life to proving a study despite the odds. The entrepreneur who builds an empire on little more than guts and...

Are You a Knight or a Gardener?

Writer Cassidy Dale described that the world breeds two kinds of people - knights and gardeners. Knights view the world as a never-ending battle to be fought. They see right and wrong. Winners and losers. They see life as a series of problems to be fixed and solutions...

The Ridiculous Game of Art

All great work is seemingly ridiculous until it makes an impact. It's why so few ideas come to fruition. Even our tribe questions the sensibility of what we pursue when they've never seen it done before. The challenge is riding the edge of resistance and having the...

Branding the Civil Rights Movement

On March 2, 1955, Claudette Colvin was arrested in Montgomery, Alabama, for resisting white-black bus segregation and choosing to sit where she wanted. Nine months later, Rosa Parks was arrested for the same charge in the same city. NAACP organisers considered...

Choosing The Right Audience

When launching our own thing, we can either choose to start with an audience or start with a problem. One looks at an audience and finds a problem. The other looks at a problem and finds an audience. Most start with the problem. It makes sense. We use skills we have...

Shame: The Slippery Slide to the Bottom

Shaming others is our way of controlling others. We shame children who speak out. We shame employees who resist our systems. We shame the poor for free loading. We also have a tendency to shame those who go out on a limb and express themselves artistically. We don't...

The Sink or Swim Myth

We tell ourselves it's sink or swim when we dive head first into our own thing. It sounds about right, but it doesn't quite match up. Sure, there are a lot of people treading water, and there are even more gathered at the edge, afraid to get in, but there are few...

The Solution & The So-Called Solution

People rarely understand the solutions to their problems. It's what makes them problems. When internet users see low resolution videos, they often ask the video creators to upload higher quality versions. They see a problem and they suggest a solution. What they often...

Man’s Two Sides of Nature

There are two sides to our nature. One side is extroverted and economic. It understands that input leads to output and risk leads to reward. It leers at the image of a six-pack and has the balls to ask for a raise. It believes in consumption and riding things to the...

Breaking Free of the Yabby Container

As children we are scooped up and placed in the yabby container. Here we are fed certainty. The certainty of grades and careers. The certainty of protection and growth. The certainty of restrictions and limitations. The result is that most people can't tolerate those...

Dog Day Afternoon

We all get them, especially when we’re trying to build something of substance. Every so often, as we dance across the battlefield, we’re caught out and hit by a passing bullet. When we’re on top of our game it’s easy to find the strength to carry ourselves off the...

Riding the Edge

Hunter S Thompson said, “There is no honest way to explain [the edge] because the only people who really know where it is are the ones who have gone over”. Drug addicts, psychopaths and billionaires spring to mind. Yet there is an edge to every playing field, brands...

The Benefits of Criticism

When we stand up and say, "This is me. This is what I've created", we receive mixed reactions. Some ignore us, some encourage us and others criticise. Naturally we assume it is better to be ignored than criticised but this belief is in need of a rethink. Criticism is...

The Salesman: The Art of Persuasion

The most important part of the sales process is the salesman. When we are convinced on our product we are convincing. When the customer buys into us they buy into our products. Selling is nothing more than a transfer of feeling. It’s why we close then and there when...

The Power of Partnership

Despite what we are often led to believe, most great brands are not built by lone geniuses. They are built on the back of complementary thinkers. Most often, two. The basis of these partnerships is either competitive or complementary. Take JR Tolkien and CS Lewis who...

The Pivot

There is an enormous amount to consider when building a brand. The saturation of the market. Your audience. The problems they face. What gets you up in the morning. What keeps your audience awake at night. It's why businesses and business models are forever changing....

Rise of the Heretic

There has never been a better time to go against the grain and challenge the status quo. As global connectivity gains fluency and businesses downsize it won't be long until every one of us is a sole trader. Dan Pink coined this state, Free Agent Nation. In the midst...

The Singles Bar

Women may have once been given away like prizes. Today the power is theirs. This shift is not too dissimilar to that of the movement of power from corporation to consumer. We have passed the point of interruption marketing and entered a period of permission marketing....

Monk Mode

We live in a create on demand world. To stay at the top of our game we must seek out creative nutrition (books, films, other people) but make a habit of consuming only what we can exercise. We must also know when to take ourselves out of the game and into Monk Mode....

The Generalist vs The Specialist

Businesses should choose niches and get specific. That doesn’t mean individuals should. The idea of the jack-of-all-trades being master of none is a dated concept. Mastering something is poles apart from perfecting something. Just the same way that being world-class...

The Myth of the Lone-Wolf

Our greatest work is almost always inspired by the work of others. We call those who turn such inspiration into creative new forms, innovative. These same creators more than often go on to produce great work that touches an even greater audience. The fact is we are...

The Rainmakers

Rainmakers move short and fast bringing with them enormous energy. They are often wild eyed visionaries who inspire others to row hard and fast not through fear but excitement. They skip the 9 - 5, engaged in more stimulating pursuits like golf, needless writing and...

Elevating the Plank

Most people fear success. We fear treading water that is over our head. We fear standing out and being ostracised. We fear added responsibility and expectation. We fear failure. We stack up all the perceived risks and in doing so we elevate the perceived consequences....

The Stoic Student

When we know very little about a topic we often have a great deal to say. When we know a great deal we often have very little to say. Why? Because when we spend less time looking for things worth talking about and more time looking for things worth listening to we...

Get Involved Everyday

When you write every day you are a writer. When you paint every day you are a painter. We judge one another on our day jobs not because it is who we are but because it shapes who we become. Even if at times we are ashamed to admit what we achieve on a day-to-day basis...

Evicting Queue Jumpers

No matter how far a society comes, there will always be queue jumpers. They are the self centred and ungrateful. Half identify themselves as alpha dogs in a dog eat dog world. The other half are nothing more than absent minded. All can find their way into your client...

Going It Alone

Be skeptical when someone asks you to contribute to a project. It's often a sign of laziness. Be skeptical when someone asks you to go into business with them. It's often a sign of weakness. Be skeptical when someone suggests you put it to the group. It’s often a sign...

Admit a Weakness

We only share our weaknesses with those who share their weaknesses with us. The same is true with business. We rarely share our emotions (or our wallets) with those businesses who solely sing their own praises and never share their weaknesses. Don’t simply expect...

Swords and Shields

A good fighter knows when to use their sword and when to use their shield. Sometimes that means saying no rather than yes. Other times it means following rather than leading. In essence, it means anticipating moves with leniency. To have an offensive strategy that...

First to Market

Acura was the first Japanese luxury car to arrive on the market. Lexus was the second. Affinity the third. In 2002: Acura sold 143, 708 models. Lexus sold 71,206. Affinity sold 34,809. The ratio is almost a perfect 4:2:1 Determine your niche today and ship tomorrow....

The Persuasive Cover Letter

I recently posted two job ads. One was for a junior graphic designer and the other for a junior web developer. It's the first time I've found myself on the other side of the desk – employing not applying. I've found the entire process eye opening to say the least. In...

Make Time to Waste Time

My first copywriting boss used to usher our team of writers into his office every month or so and demand that we spit out golden idea after golden idea. The session was essentially worthless. We barely had time to digest the brief let alone come up with something...

Battling Creative Fatique

During the interview for my first copywriting role, my soon to be director asked, “How do you go about generating ideas when you hit a wall?” I told him, “I head to Google image, search related keywords and look for inspiration in the images that pop up.” Since, I...

Dodging the Marketing Bullsh*t

Disregard those who tell you there are surefire ways to pull results in marketing. They are the same men continuing to claim they can boost your web traffic through hot SEO keywords. These men are bullsh*t artists grasping at straws – desperate men who have built...

Managing Client Expectation

Clients will instinctively ask for what they think they can get plus some. It is your responsibility to respect yourself and your time and stand strong. Sew patience into your client’s expectations from the get go and be up front about time frames and price. Tighter...

The Making of Apocalypse Now

When Francis Ford Coppola first picked up the script for Apocalypse Now, based on Joseph Conrad’s novel Heart of Darkness, he claimed “It could never be licked”. Even Orson Welles couldn't lick it, having it pulled by the studio execs moments before shooting. Orson...

Google’s Director of Other

Google claims they spend 70% of their time on core business, 20% on related projects and 10% on unrelated projects. Coca-Cola takes a similar approach with their content marketing 2020 strategy. They claim to spend 70% of their time on low-risk content that has been...

“I’m Not a Salesman”

Think you’re not a salesman?  What you really mean is you’re not a very good salesman. If you have any ounce of ambition, learn the art of selling. I’m not saying door to door – although this will give you a massive head start. I’m talking straight up conversational...

How to Pitch Your Products to Prospects

When pitching to prospects don’t sell your products, sell yourself. People don’t buy into products. They buy into people. A prospect already knows what your product does. That is why they are there. They have come to gauge the person behind the promises. Every...

Why Reducing Your Price Harms Your Brand

Your customers have no idea how much your product or service is worth. Their only gauge is the price you place on it. When you discount your product you lessen its worth. You invite more guests to the table but the service gets slower and the portions smaller. Factor...

Educated Men vs Knowledge Men

One of the greatest pitfalls to progression is the belief that those who spend more time in tertiary institutions are more highly educated. Tertiary degrees supply students with nothing more than miscellaneous knowledge. Education goes much deeper than knowledge. The...

Why Market Leaders Are Risk Takers

Most brands are afraid of trying new things because they consider it risky. What most don’t realise is that it is far riskier not to take risk. Brands that don’t challenge themselves become nothing more than common and exhibit the same limitations as the businesses...

Why Authentic Brands Rise to the Top

Buyers measure businesses on their level of sensibility. Genuine businesses who confess truths even when truths expose vulnerability are sensible. Brands who fake it until they make it are eventually exposed. When you assume the role, you become the role. When you...

Every Success Begins With Defeat

Success comes through the defiance of defeat. Our ability to bounce back when everything tells us to quit is what determines whether we keep going or stop. And, when the time comes, determines whether we rise or remain seated. Nobody who quits knows how close they...

Why Your Brand Needs a Mission Statement

A mission statement is the invisible string that ensures everything you create is relevant and purposeful. It is the ethos that allows your target audience to recognise themselves as your target audience. It keeps your team on the same page and your strategy honed. It...

Is Your Business Efficient or Productive?

When I first launched Rise of the Artist, I thought too much. I thought about colours and layout, titles and scalability, logos and audiences, bundling and money. Nothing got done. I thought I was making progress. How could I not? I thought about business every waking...

Don’t Build Your House On Rented Land

We rarely invest in rental properties because they belong to someone else. At anytime the landlord could refuse to renew the contract or jack the rent up too high to justify staying. The same goes with Facebook, Twitter, Instagram and other social media platforms. At...

Does Your Audience Trust You Enough To Buy?

Promising your customers that your products deliver specific results is easy. Winning enough trust to have your customers believe those promises is much more difficult. Trust is an integral part of the buying process. Brands who focus on building this trust are repaid...

Action Men vs Ideas Men

We all have ideas. The cemetery is full of them. Ideas buried with their makers. Thoughts that were spoken but never came to life. It is not enough to simply have ideas. What defines us is action. Ideas Men are those who pitch but never play. They object in meetings...

Employing an Exit Strategy

You can blame your boss for poor hiring, a lack of compassion and a shortage of pay, but you can’t blame them for you not molding with a role. Most curse their boss, job and circumstances, but too often they are the same people who don’t seek change. Fulfilment and...

Refining Your Craft

You can sit around waiting for your break or you can knuckle down and get the work done. One wishes for opportunity. The latter prepares for it. Most often opportunity arises not through odds but proof. Great work generates attention and attention generates...

Mentors: Snowplowing the Road to Success

Difficulty has no correlation to success. So why try to plow a new path when the road has been cleared by many before you? There is nothing wrong with imitation. It is a part of our nature. And there is nothing wrong with coming to terms with the fact that there is no...