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Are You Racing to the Bottom?

We all like our products the same. We like them quality, cheap and fast. What we often choose to ignore is that you can have two elements in play at the same time, but never three. If you want it quality and fast, expect to pay a lot. If you want it quality and cheap,...

Choosing The Right Audience

When launching our own thing, we can either choose to start with an audience or start with a problem. One looks at an audience and finds a problem. The other looks at a problem and finds an audience. Most start with the problem. It makes sense. We use skills we have...

The Solution & The So-Called Solution

People rarely understand the solutions to their problems. It’s what makes them problems. When internet users see low resolution videos, they often ask the video creators to upload higher quality versions. They see a problem and they suggest a solution. What they...

The Singles Bar

Women may have once been given away like prizes. Today the power is theirs. This shift is not too dissimilar to that of the movement of power from corporation to consumer. We have passed the point of interruption marketing and entered a period of permission marketing....

Evicting Queue Jumpers

No matter how far a society comes, there will always be queue jumpers. They are the self centred and ungrateful. Half identify themselves as alpha dogs in a dog eat dog world. The other half are nothing more than absent minded. All can find their way into your client...