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The Danger of Microwave Experts

One downside to the connection economy is the microwave experts it brings with it. They drag their plough for a mile long, but barely dig an inch deep, feeding from sites like Vice, Buzzfeed and Lifehacker. The result is we’re left with a horde of half-baked...

Are You Haggling With the Cobbler?

The cobbler has a skill we don’t have. He has spent years refining his craft and building speed. Just because he makes it look easy, doesn’t mean it is. Consumer culture dictates that we buy a lot at cheap. The cobbler gives us the opportunity to flip the...

How You Know You’ve Turned Pro

The professional knows that there is no easy way to produce good art. That there is no royal road or hack. He is prepared to tackle the project that will make him stretch. And he’s prepared to be a beginner, over and over. He plays full time and he plays for...

The Human Obsession With Completion

The beauty of art is the process. It doesn’t always feel perfect creating for the sake of creating but it helps to realise that no work is wasted work. If you can’t recognise the value of the final piece at least recognise the value of the process. As Alan...

The Ridiculous Game of Art

All great work is seemingly ridiculous until it makes an impact. It’s why so few ideas come to fruition. Even our tribe questions the sensibility of what we pursue when they’ve never seen it done before. The challenge is riding the edge of resistance and...