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Are You Neglecting the Obvious?

What seems obvious to you might not be obvious to someone else. It might seem obvious locating the bathroom in your house or knowing which way to drive to work. It might even seem obvious knowing which colours are complentary. Or what the notes on a guitar are. Or...

The Ridiculous Game of Art

All great work is seemingly ridiculous until it makes an impact. It’s why so few ideas come to fruition. Even our tribe questions the sensibility of what we pursue when they’ve never seen it done before. The challenge is riding the edge of resistance and...

Riding the Edge

Hunter S Thompson said, “There is no honest way to explain [the edge] because the only people who really know where it is are the ones who have gone over”. Drug addicts, psychopaths and billionaires spring to mind. Yet there is an edge to every playing field, brands...

Rise of the Heretic

There has never been a better time to go against the grain and challenge the status quo. As global connectivity gains fluency and businesses downsize it won’t be long until every one of us is a sole trader. Dan Pink coined this state, Free Agent Nation. In the...