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The Salesman: The Art of Persuasion

The most important part of the sales process is the salesman. When we are convinced on our product we are convincing. When the customer buys into us they buy into our products. Selling is nothing more than a transfer of feeling. It’s why we close then and there when...

The Persuasive Cover Letter

I recently posted two job ads. One was for a junior graphic designer and the other for a junior web developer. It’s the first time I’ve found myself on the other side of the desk – employing not applying. I’ve found the entire process eye opening to...

“I’m Not a Salesman”

Think you’re not a salesman?  What you really mean is you’re not a very good salesman. If you have any ounce of ambition, learn the art of selling. I’m not saying door to door – although this will give you a massive head start. I’m talking straight up conversational...

How to Pitch Your Products to Prospects

When pitching to prospects don’t sell your products, sell yourself. People don’t buy into products. They buy into people. A prospect already knows what your product does. That is why they are there. They have come to gauge the person behind the promises. Every...