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What seems obvious to you might not be obvious to someone else.

It might seem obvious locating the bathroom in your house or knowing which way to drive to work. It might even seem obvious knowing which colours are complentary. Or what the notes on a guitar are. Or what line of code references a blank space. That doesn’t mean it’s obvious to someone else.

We all have a unique subset of skills. A set of skills that someone is prepared to pay for. The challenge isn’t acquiring them. The challenge is acknowleding we have them. The challenge is making them easy for our audience to consume. The challenge is discovering and acquiring additional skills that complement the same end goal. The challenge is recognising that people only buy solutions to the problems they believe they have. And that people are prepared to pay more for products that better solve these problems.

This might seem obvious, but it’s easy to neglect.