Select Page

All great work is seemingly ridiculous until it makes an impact. It’s why so few ideas come to fruition.

Even our tribe questions the sensibility of what we pursue when they’ve never seen it done before. The challenge is riding the edge of resistance and having the guts to know the truth. That, innovators are pioneers not geniuses, unafraid of objection and failure.

Ridiculous is what we call those who are yet to make it. Artists are what we call those who have made it.