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Most brands are afraid of trying new things because they consider it risky. What most don’t realise is that it is far riskier not to take risk. Brands that don’t challenge themselves become nothing more than common and exhibit the same limitations as the businesses they compete with.

Take the opportunity to learn something new and improve your craft by putting yourself in situations that make you feel out of your depth. The more you develop your craft, the more value you can offer your audience.

People pay for products and services because they solve problems. The more challenging the problem, the more someone is prepared to pay to have it solved.