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People rarely understand the solutions to their problems. It’s what makes them┬áproblems.

When internet users see low resolution videos, they often ask the video creators to upload higher quality versions. They see a problem and they suggest a solution.

What they often fail to recognise is the actual solution – upload lower quality videos. Low processing computers intentionally reduce the quality of high resolution videos to prevent slow load speeds and buffering. Sometimes they overcompensate.

To solve a genuine problem, don’t ask a customer what they want. Ask them why they want what they want.