There has never been a better time to be an artist. To be somebody who thinks in new ways and designs new things.
With the passing of the industrial economy we are left with the share-economy. An economy built on connection and fed by sharing. Think Netflix, Spotify, Airbnb, Uber. An economy where the only surefire way to succeed is to approach our work as an artist approaches their art.
By 2020, more than 40 per cent of the American workforce will be freelancers, contractors and temp workers. These are millenials who value work-life balance. They are prepared to earn less and work more in pursuit of the new global dream. To make money in our own time from the comfort of our own home.
In doing so, they are recalibrating their attitudes on mass-production and perishables. They are beginning to dodge big brands, supermarket chains and free to air TV. They are growing more fond of unique, quality products with great stories. Art. Partially because the creators of these products remind them of themselves. And partially because they are recognising that in an economy that is infinitely connected, unique, quality products with great stories are the most valuable.
It’s not just creators who are turning to art. Consumers are too. With everything available from anywhere at any time, consumers have become spoilt for choice. They have come to expect quality production. Seemless navigation. Good looks. Unique stories. And a human touch.
There is only one group capable of servicing all of these desires. Artists.